The main protagonist is Keiichi Maebara, a young boy who has recently moved to Hinamizawa with his family, and begun to adapt to life in the countryside. Keiichi has a natural charisma which allows him to make friends easily. Since Hinamizawa is a small town of about two thousand people, with only a single school, there are not many children around his own age; he easily meets the others his age and becomes friends with them. One of these good friends is a girl his age named Rena Ryugu. She, like him, is new in Hinamizawa, having only returned from Ibaraki a year before the story begins. She has an obsession with things she considers to be cute — generally, others do not agree — and will often scavenge for such things at the local dump and bring them back home. Before she met Keiichi, Rena became friends with a girl one year older named Mion Sonozaki, who is looked at as the leader of the group and is the president of their club. Mion has a tomboyish personality, a facade for a girlish side she keeps hidden from the others. Mion has a twin sister, Shion, who lives in the nearby town of Okinomiya. Although their personalities are quite different, she and Mion have switched places in the past; the change is nearly indistinguishable. There are two other girls in the club younger than Keiichi, Rena and Mion. One is Satoko Hojo, a clever girl who is quite skilled at setting traps when playing games with her friends. She usually has an energetic and mischievous personality, but this hides a past full of trauma. Satako also had an older brother named Satoshi. Her friend, Rika Furude, is revered by the villagers as the heir of the local shrine and plays the role of a miko in the annual Watanagashi Festival. Despite her young age, she sometimes expresses a type of wisdom which would normally be beyond her years, and is quite fond of sake. Rika is also the girl who becomes the main character, so that this place can avoid a tragic end.